Last Saturday I had the pleasure of speaking at the Startup Zone in the Innovation Hub at the Hong Kong Trade Development Council (HKTDC) Electronics Fair. I was invited to answer the question,'Is Crowdfunding Right for your Business?'

Recently at Next Chapter, we’ve been talking about a subtle but incredible benefit of crowdfunding that entrepreneurs are not necessarily aware of: that crowdfunding turbocharges your business. So what do we mean by that?

Last week we encountered an amazing point far too often overlooked by crowdfunding campaigns and businesses in general. While speaking with Kevin Wong, Co-Founder of Origami Labs and creator of the ORII Smart Ring, we were reminded of the importance of customer service.