Crowdfunding to Build your Community and your Brand
At its core, crowdfunding is a way to collectively disrupt the status quo and solve a problem. The process puts decision making into the hands of potential customers, asking them to become part of a founding community of supporters and brand ambassadors. The customer has the power to turn vision into reality.
This sense of community is often a hidden benefit that early adopters may not even realize they’re buying into. Beyond the bragging rights of being “in the know”, the founding community of supporters has the opportunity to contribute to the product and supply feedback geared toward their needs.
Two of Next Chapter’s current campaigners are bringing the benefit of community to the forefront. Hellodog, a bilingual pet parenting platform funding now, aims to take on the burgeoning rate of pet abandonment by making it easier for owners to adopt and care for their animal family. Founding supporters of this platform have the opportunity to share their love of animals with others while combating a growing problem in Hong Kong, and they get an incredibly useful platform full of resources. “The number of abandoned dogs is overwhelming, dozens of animal shelters are constantly at their full capacity. Instead of simply judging what’s bad which is an easy route, I try to help ease their parenting work so they consider less about giving up but reaching out to this community, knowing that someone is here to help.” Founder of Hellodog, Sarah Li.
Whizpa on the other hand, think TripAdvisor for kids’ activities, aims to create a community of parents looking to improve the quality of their children’s activities through a consolidated word of mouth platform. Parents can share information with others, read and write reviews, give ratings and rank education providers making them accountable for the services or products that they provide to our children. Parents can easily search for the best programs based on selected criteria and compare prices all on one platform.
New businesses not only want to launch a new product or service, but actually strive to build an engaged community of supporters around their project as well. This is a remarkably unique benefit of crowdfunding. Those early adopters want to see the product succeed. So tapping into them not only provides the consumer with a much louder voice than ever before, but also improves the business’ ability to adapt and grow. Tap into this group - ask them questions, listen to their answers and reward them for engaging. Your customers will appreciate being given a voice and you will benefit from their ideas and support.
Don’t underestimate the value of your early adopters. Learn how to build your community and launch a project via Next Chapter Crowdfunding with a free one on one consultation with us. Email [email protected] or call +852 6016 1770
You can learn more about the Hellodog crowdfunding campaign which finishes on March 1 at
*Update" Hellodog and Whizpa have both been successfully funded. View the finsished sites here:
Whizpa: https://whizpa.com/
Hellodog: https://www.hellodog.hk/