What's Your Next Chapter?
#WHATSYOURNEXTCHAPTER
Thinking of your next chapter?
Have an idea but don't know what’s next?
Why not consider crowdfunding?
The biggest obstacle that any new entrepreneur faces is making that initial decision to really commit and launch their product or service. Besides the fear of failure, there are a lot of reasons that hold entrepreneurs back from taking the plunge. Access to funding being a big one.
But, by choosing a new and alternative form of funding like crowdfunding, businesses create the ability to:
- Access capital in a way not previously available to them
- Validate the idea and test the market
- Fine tune message and marketing tactics
- Get pre-orders to fund production
- Engage with the customer to create customers for life who support your brand
Crowdfunding is unique in it’s ability to validate new products before the first order is even filled. Because people are pre-purchasing your product or reward, you learn whether there is a market for it before racking up huge amounts of debt or sinking your life savings into a product that maybe isn’t quite right. Don’t be fooled however, there is capital involved to launch your campaign - time, social and financial capital are required.
Through the process of creating a successful crowdfunding campaign businesses also discover and finetune their ability to plan, prepare, strategize, and adapt. The pre-launch campaign is just as important as filling the orders of a successful campaign. You want to maximize how your time and meagre marketing dollars are spent before and during the campaign, and a well prepared pre-launch strategy will help you to accomplish just that.
Some questions you should be thinking about are:
- What is your product in one sentence?
- Who are your ideal customers?
- How are you going to reach them?
- What relationships do you currently have that can be leveraged for support?
- What marketing and planning tools will you need to reach them?
- What is your marketing budget pre launch and during launch?
Have answers to most or all of these questions? Then you’re ready to take us up on the exclusive offer of a free one on one crowdfunding consultation session. We want to help eliminate the fear of failure and our bespoke pre-launch consulting will prepare you to launch your campaign and achieve success in your next chapter.