Iella Peter, COO and co-founder of BloomMe, tells us about setting up Hong Kong's innovative beauty app, BloomMe, and shares her top tips for dealing with potential investors. Learn how she went from idea to reality and then went on to secure angel investment.

The biggest obstacle that any new entrepreneur faces is making that initial decision to really commit and launch their product or service. Besides the fear of failure, there are a lot of reasons that hold entrepreneurs back from taking the plunge. Access to funding being a big one.

Jessica Choi, Co-founder of Hirely (www.hirely.asia) was one of the first people I met in HK in my startup journey. And she has certainly been very supportive and friendly since then which is a lovely thing.  So I was excited when she was able to share about her startup journey with us.